By Themetabusiness admin 
The last 3 years have been crazy for crypto and finance apps. Every week a new trading platform launches, promises high returns, offers cashbacks, referral bonuses, airdrops, VIP signals and “exclusive indicators”. But very few of these platforms survive. Most of them disappear before even completing 90 days in the market. People deposit money, leave trust, and then suddenly the app stops updating, liquidity dries up, or the website goes inactive.
The Main Problem: No Actual Liquidity Backing
A trading platform cannot survive on marketing alone. It needs liquidity support. It needs real market depth. It needs institutional partnerships. But most new platforms don’t have real investors or liquidity providers behind them. They only survive on user deposits. The moment deposit flow slows down, the entire cash circle breaks and platform collapses.
They Spend All Budget On Affiliate Marketing
New platforms throw huge money on influencers, affiliates, sign-up bonus programs and deposit rewards. They want fast hype, fast users, fast volume. But hype is not business. They burn all capital on advertisement and do not invest money into risk management, platform technology or security. So when hype calms down, they have nothing left. And this becomes the death point.
No Real Compliance + No License
Regulated brokers need licenses. They must follow government rules, KYC standards, AML compliance. But most new platforms ignore all this because license cost is high and approval time is slow. They want fast launch. They want instant customer trust without real compliance. This is dangerous. One complaint, one legal notice, one jurisdiction clamp — and platform is forced to shut down instantly.
Users Lose Trust Because Service Quality Is Fake
Most new platforms cannot handle high traffic. Orders freeze. Withdrawals delay. Customer support becomes slow. People panic. Fear spreads. Social media exposure starts. Once trust drops → the platform never recovers. In finance industry, trust is everything. Without trust, no future.
Final Conclusion
Most new trading platforms die in 90 days because they are built on hype, not on real foundation. They focus on marketing, not on technology. They focus on bonuses, not on compliance. Only the platforms that have liquidity, licensing, strong tech infrastructure and long-term value survive.